WHAT WE DO

PIT LANE MEDIA or 'PLM' is responsible for some of the fastest talent, at the highest levels of International motorsport.

PLM builds the brand of race car categories, teams and drivers.

We do this through our custom designed websites, professional photography + social media.

Our experience includes working in media on the world’s Formula 1 circuit

We do not build websites for just anybody as other web companies do.

We specifically work with race car categories, race teams and race drivers and their unique way of thinking.

We are trusted by some of the fastest drivers in the world - and for good reason - PLM allows them to do what they do best ... just race.

“PLM uses the latest techniques to outline drivers and most importantly, to display their partners to the world”

ON ANY GIVEN WEEKEND PLM DRIVERS ARE RACING IN THE FOLLOWING CATEGORIES


CUSTOM DESIGNED DRIVER WEBSITES

Nothing counts more in motorsport than your sponsors and partners - and having a fully working, professionally designed - and constantly updated - website is essential to continued driving success.

With our exclusive access to high end professional photographers, video makers, graphic designers and the latest web technologies, every PLM website is designed to the highest level.

Will Brown is seen with Pit Lane Media logo on helmet

PLM spent 6 years working with and developing the website and brand of Supercars champion WILL BROWN

Australian F4 champion, S5000 and ex Red Bull Junior Team driver LUIS LEEDS is seen in his Red Bull Arden F4 car at Brands Hatch. Luis' website was fully designed and installed by PLM

Australian F4 champion, S5000 and ex Red Bull Junior Team driver LUIS LEEDS is seen in his Red Bull Arden F4 car at Brands Hatch.

Race car on track with blue, white, and green graphics, the number 33, fast motion blur, and sponsors' logos.

Current Supercars BRT Team driver and Dunlop Super 2 series driver BAILEY SWEENY chooses PLM for his website, social media and updates

Pit Lane Media

Australian GT and Formula Ford 1600 Australian champion ANDREW TORTI chooses PLM for his website and updates

Porsche championship winning team Grove Racing's website designed and installed by PLM

Porsche championship winning team Grove Racing's original website designed and installed by PLM

Formula Ford Australia’s Official website and updates are done by PLM

Four race cars parked side by side in front of a large trailer with branding for 99 Motorsport, which specializes in motorsport services and race car preparation.

Australian GT and Toyota GR racing Team 99motorsport run by ex Supercars driver Marcus LaDelle chooses PLM for thier website

Close-up of a race car driver in a green racing helmet, with eyes visible through the visor. Text over the image says 'Behind the Vision' and 'Check out the profile of race car driver Kobi Williams.' The lower part of the image features the logo 'KWR Kobi Williams Racing.'

website of Australian Formula Ford champion and Porsche driver KOBI WILLIAMS is designed, installed and run by PLM

Close-up of a race car driver wearing a helmet with star and American flag designs, sitting in a racing car.

European GT, Australian GT and TRANSAM driver LACHLAN EVENNETT chooses PLM for his website and updates

A race car on a track with black and orange livery, the number 66 on the side, and a large rear wing. The car is branded with Pit Lane Clothing and Pipecraft logos.

PRODUCTION SPORTS CAR RACING VICTORIA chooses PLM for thier website

Porsche 944 Challenge Series Australia chooses PLM for thier website and updates

“we are not just another website design company…

we understand how race drivers and race teams think because at PLM, we race too … we’ve been out there on the grid at Bathurst competing ourselves … it helps”

Erebus Dunlop Super 2 and TCR winner JAY HANSON chooses PLM

website of US 1600 and Daytona 24 HR CHAMPION, SCOTT ANDREWS designed and installed by PLM

“it provides a professional showcase for your driver, your team and importantly for your sponsors”

2X Formula Ford champion driver MITCH GATENBY of Anglo Motorsport chooses PLM

2X Formula Ford champion driver MITCH GATENBY of Anglo Motorsport chooses PLM

original website of V8 Supercar DJR Team Penske and Ferrari GT driver TONY D'ALBERTO designed by PLM

website of Australian GT Mercedes driver JAKE FOURACRE designed by PLM

A professional racing helmet with orange, black, and white colors, featuring reflective visor, and sponsorship logos including Würth and P.L.M., secured inside a race car.

Carl Cox Motorsport and TCR champion driver MICHAEL CLEMENTE chooses PLM

website of Australian Formula champions, DREAM MOTORSPORT designed and built by PLM


ON ANY GIVEN WEEKEND PLM DRIVERS ARE RACING IN THE FOLLOWING CATEGORIES


PLM - INTERNATIONAL AWARD WINNING PHOTOGRAPHY

Having 'the right image' with professional photography is essential on any professional website.

And no, by this, we don't mean 'taking a quick snap on an iphone'.

Professional images are the difference between an amateur website and a professional one. It's that simple.

Many under estimate this aspect thinking 'it's ok' to get by with amateur photos. If you want to look professional to sponsors, it's not ok.

Further, a number of problems can actually arise if your photography is not done professionally:

1) Is the image you have of yourself, legally copyright free?

2) Can you use the images on your website without paying the photographer a fee?

3) Many people these days claim to be professional photographers. But are they qualified?

What happens when something goes wrong? Do they have the professional experience to make sure it doesnt - during a test - or race day - or sponsors event?  The level of 'professionalism' and experience in a photographer is very relevant.

Just as many people ‘think’ they can drive like Sebastian Vettel in reality, when it really comes down to it, they cant. It is often the same with people who 'think they are a good photographer'. You often get what you pay for.

PLM has exclusive access to internationally award winning professional photographers. Real ones. With world class motor racing and editorial experience.

We work with the driver and their sponsors, using our professional experience, to ensure our drivers are seen in the best possible light at all times - linking corporate partnership opportunities - which keep our drivers... driving.

Our team have worked on the world's Formula 1 circuits, V8 Supercars, Moto GP, International GT series and across the whole spectrum of motorsport, professionally.


UPDATES - AT EVERY RACE, EVERY TEST ...PLM IS THERE WITH YOU


Our services include:

  • professional CUSTOM DESIGNED website design specifically for racing drivers

  • INTEGRATION of driver merchandise

  • constant driver BRAND BUILDING

  • social media updates and INTERACTION

  • internationally AWARD WINNING professional photography

  • SPONSORSHIP opportunities

  • marketing OPPORTUNITIES

  • media TRAINING